Alchemy Brand Consulting is a brand identity project focused on creating a more personal and human connection with the client. The project was developed using Adobe Creative Cloud, with Illustrator used to design the visual assets and After Effects used to animate a handwriting effect. This approach was chosen to give the brand a sense of authenticity and individuality, making it feel approachable rather than corporate. By simulating natural hand-drawn movement, the animation helps communicate the consultancy’s personal, tailored approach to branding and allows the client to engage with the identity on a more emotional level.
