This project focused on creating a promotional video and social media images for Nuveq hay steamer, using 3D visuals and motion graphics to present the hay steamer in a more engaging and considered way. Working across Adobe Creative Cloud and Cinema 4D, I developed realistic render that brought the product to life on screen.
The steamer was presented through 3D visuals shaped by lighting, materials, composition, and camera movement to give it more presence and depth. The aim was not just to show the product, but to guide attention and highlight its key features in a more engaging way. Using the brand’s blue as a key visual element also helped the steamer stand out from the background, giving it stronger visual presence and making it the clear focal point within the frame.
The rendered sequences were then composited and animated in After Effects and Premiere Pro to produce a finished video tailored for digital and social platforms. This approach helped turn a functional product into a stronger visual story, using motion and realism to make the brand feel more elevated, modern, and memorable.
