Hestevard Horse Products needed digital visuals that reflected the brand’s premium and eco friendly packaging feel. Using the senior designers existing brand and packaging design as a starting point, I rebuilt the products in Cinema 4D, turning flat Adobe artwork into detailed 3D models.
The scenes were shaped using colours from the packaging and textures inspired by the recycled materials, helping create a balanced and natural visual style. In the Biofix-40 visual, I made 3D product pellets and scattered them around the packaging to give a clearer sense of what was inside, adding texture and context to the image. The blue top was used as a central visual anchor, helping the logo stand out and drawing attention to the key branding point within the composition.
By rendering the products from different angles and placing them in carefully considered environments, I produced a set of web and social media visuals that felt realistic, engaging, and consistent with the brand. The final outcome extended the packaging into a more immersive digital format, giving the products a stronger presence online and making the content more adaptable for marketing across different platforms.
